Annaly Capital Management SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 742
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SWOT Analysis of Annaly Capital Management with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Annaly Capital Management

Parent Company

Annaly Capital Management

Category

Provides asset management and financial advisory services

Sector

Real Estate Investment Trust

Tagline/ Slogan

Investing in your best interest

USP

Focuses on government sponsored mortgage backed securities

STP

Segment

Worldwide markets

Target Group

Institutional and individual investors

Positioning

Trader, manager and distributor of securities

SWOT Analysis

Strengths

1. Largest mortgage REIT listed on NYSE
2. One of the lowest cost structures in the business
3. Experience of over a decade
4. Well diversified portfolio

5. Strong operations and good presence in the industry

Weaknesses

1. Acquisition of Crexus Investment exposed company’s investors to uninsured and smaller portfolio of assets
2.Revenue stream largely dependent on regulations of federal Reserve
3.High dependence on key personnel

Opportunities

1.Potential acquisitions to increase the reach
2.Establishment of further subsidiaries

3. Global tie-ups to tap the international markets

Threats

1.Entry of multiple new players over the last few years
2.Changing Federal Reserve regulations

Competition

Competitors

1.MFA Mortgage Investment
2.Capstead Mortgage
3.Anworth Mortgage



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