Wheelock and Company Limited SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 664
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SWOT Analysis of Wheelock and Company Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wheelock and Company Limited

Parent Company

Wheelock and Company Limited

Category

Primarily involved in property investment, property development, property management and agency, and investment holding

Sector

Real Estate

Tagline/ Slogan

Listed investment holding company/ Building for tomorrow

USP

Mall management

STP

Segment

Mainly focused on Hong Kong and China

Target Group

Corporate and high end customers

Positioning

Luxury residences

SWOT Analysis

Strengths

1. Trusted brand over more than 150 years
2. Strong presence in the market due to its well recognized CSR activities
3. The group has had a stable dividend stream and excellent track record in Hong Kong property development
4. Diversified portfolio

Weaknesses

1.Any potential cash call from Wharf would reduce Wheelock’s ammunition in land banking
2.A lot of dependence on consumption by Chinese tourist spending

Opportunities

1.Excessive demand compared to supply in the Hong Kong property market
2.Expected rise in property prices
3.Expansion in Asia Pacific

Threats

1. Expected slowdown in private consumption in Hong Kong
2.Imposition of additional stamp duty in Hong Kong
3.Volatility in financial markets

Competition

Competitors

1.Cheung Kong Holdings
2.CITIC Pacific Limited
3.Sun Hung Kai Properties Limited



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