Land Securities Group SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1309
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SWOT Analysis of Land Securities Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Land Securities Group

Parent Company

Land Securities Group

Category

Own, develop and manage offices, shopping centres and retail parks

Sector

Real estate investment trust

Tagline/ Slogan

Shaping the future of property

USP

Quality and prominent presence in real estate

STP

Segment

Real Estate Concentrated in central London

Target Group

Corporate and high income group

Positioning

Meeting the needs of businesses and communities/ most active and forward thinking owners and managers of retail property

SWOT Analysis

Strengths

1. Largest commercial property company in UK
2. Member of the FTSE 100
3. Excellent customer service
4. Well designed and properly executed risk management process

Weaknesses

1.Limited geographic presence
2.Uncertainty and fluctuation in asset values are high

Opportunities

1.Establishing partnerships to deliver and reduce risk in major developments
2.Geographic expansion
3. Growing a large asset base during times of downturn

Threats

1. Declining demand for UK offices
2.Risk of retailers collapsing because of uncertainty in the economy
3.Increase in online shoppers

4. Increase in tax rates and changes in VAT

Competition

Competitors

1.Capital Shopping Centres Group
2.Canary Wharf Group
3.The British Land Company



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