Posted in Real Estate and Construction, Total Reads: 902
SWOT Analysis of Gecina with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Acquisition , investment and rental of residential and commercial real estate properties in France and internationally
Much more than square meters
Heritage combined with quality
Real Estate Mostly concentrated in Paris
Corporate and high income group
Premium brand property
1. Paris’s largest publicly traded office landlord 2. France’s third largest real estate investment trust 3. Strong global presence as company’s client base includes international businesses and organizations from a wide range of sectors 4. A known brand since more than 5 decades
5. Indulgence in CSR activities
1.Rental of its vacant floor space and offices is a major concern 2.Reducing environmental footprint of its buildings is a major challenge 3.Severe competition in the acquisition of available land and properties
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