Gecina SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 795
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SWOT Analysis of Gecina with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gecina

Parent Company

Gecina

Category

Acquisition , investment and rental of residential and commercial real estate properties in France and internationally

Sector

Real Estate

Tagline/ Slogan

Much more than square meters

USP

Heritage combined with quality

STP

Segment

Real Estate Mostly concentrated in Paris

Target Group

Corporate and high income group

Positioning

Premium brand property

SWOT Analysis

Strengths

1. Paris’s largest publicly traded office landlord
2. France’s third largest real estate investment trust
3. Strong global presence as company’s client base includes international businesses and organizations from a wide range of sectors
4. A known brand since more than 5 decades

5. Indulgence in CSR activities

Weaknesses

1.Rental of its vacant floor space and offices is a major concern
2.Reducing environmental footprint of its buildings is a major challenge
3.Severe competition in the acquisition of available land and properties

Opportunities

1.Potential mergers/acuisitions
2.Expand geographically

Threats

1.Fluctuating interest rates
2.Economic downturn
3.Tighter regulatory constraints in real estate sector

Competition

Competitors

1.Unibail Rodamco
2.Klepierre
3.SFL



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