British Land SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1767
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SWOT Analysis of British Land with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

British Land

Parent Company

British Land

Category

Real Estate Investment Trust which engages on managing, financing and developing commercial property in UK

Sector

Real Estate

Tagline/ Slogan

UK’s largest listed retail landlord

USP

High Quality

STP

Segment

Real Estate

Target Group

High quality occupiers committed to long leases

Positioning

Well located, high quality, sustainable developments

SWOT Analysis

Strengths

1. Their properties are adaptable to a wide range of trading formats
2. Location advantage as London is a global financial centre
3. Rated as good or excellent by 80% of their customers
4. Entered numerous joint ventures to expand its operations

Weaknesses

1.Current planning legislation limits development of new space
2.Limited global presence
3.Uncertainty and fluctuations in asset values are high

Opportunities

1.Increased demand in UK for existing high quality retail accommodation
2.Shortage of supply of prime retail assets
3.Geographic expansion

Threats

1.Risk of retailers collapsing due to uncertainty in economy
2.Increase in tax rates
3.Economic downturn

Competition

Competitors

1.Capital Shopping Centres Group
2.Hammerson
3.Land Securities Group



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