Posted in Real Estate and Construction, Total Reads: 2003
SWOT Analysis of British Land with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Real Estate Investment Trust which engages on managing, financing and developing commercial property in UK
UK’s largest listed retail landlord
High quality occupiers committed to long leases
Well located, high quality, sustainable developments
1. Their properties are adaptable to a wide range of trading formats 2. Location advantage as London is a global financial centre 3. Rated as good or excellent by 80% of their customers 4. Entered numerous joint ventures to expand its operations
1.Current planning legislation limits development of new space 2.Limited global presence 3.Uncertainty and fluctuations in asset values are high
1.Increased demand in UK for existing high quality retail accommodation 2.Shortage of supply of prime retail assets 3.Geographic expansion
1.Risk of retailers collapsing due to uncertainty in economy 2.Increase in tax rates 3.Economic downturn
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