Equity Residential SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 983
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SWOT Analysis of Equity Residential with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Equity Residential

Parent Company

Equity Residential

Category

Focuses on acquisition, development and management of multi-family residential properties

Sector

Real Estate Investment Trust

Tagline/ Slogan

A place people are proud to call home

USP

High quality and strong presence in US

STP

Segment

US Real estate

Target Group

High income consumers

Positioning

Providing great lifestyles in places where people want to live, work and play

SWOT Analysis

Strengths

1. National presence with a strong local management and expertise
2. Diverse portfolio of high quality assets
3. Largest publicly traded owner and operator of multi-family apartment complexes in the U.S
4. Shift in focus to coastal areas like New York and California has isolated it from intense competition

Weaknesses

1.Intricately tied to interest rate tides
2.Limited global presence
3.Factors driving the non-apartment, alternative housing market have a substantial impact on the company

Opportunities

1.Growth in population or employment rate
2.Focusing more on coastal areas and decreasing competition
3.Geographical expansion

Threats

1.Changing interest rates
2.Rising unemployment
3.Falling housing prices which make customers opt for single family housing

4. Heavily exposed to the risk of local economies of California, Texas and Florida

Competition

Competitors

1.Apartment Investment and Management Company
2.United Dominion Realty Trust
3.Camden Property Trust



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