General Growth Properties SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 819
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SWOT Analysis of General Growth Properties with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

General Growth Properties

Parent Company

General Growth Properties

Category

Focuses on owning, managing, leasing and redeveloping regional malls throughout the United States and Brazil

Sector

Real Estate Investment trust

Tagline/ Slogan

Fully integrated, self managed and self administered REIT

USP

Mix of most popular and unique retailers

STP

Segment

Real Estate in the USA

Target Group

Retailers

Positioning

Broad variety of high traffic locations

SWOT Analysis

Strengths

1. One of the largest retail property REIT in the U.S
2. It is one of the few retail REITs to own international assets
3. Diversified geographic reach in U.S

4. Strong presence in the real estate industry in US

Weaknesses

1.It is exposed to the turbulent U.S Housing market
2.Vulnerable to U.S economic conditions and major focus only on U.S

Opportunities

1.Expansion beyond U.S
2.Potential mergers/acquisitions

Threats

1.Economic downturn
2.Interest rate fluctuations
3.Growth of community centres

Competition

Competitors

1.Simon Property Group
2.Macerich Company
3.Taubman Company

4. CBL & Associates Properties



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