SL Green Realty Corporation SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 658
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SWOT Analysis of SL Green Realty Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SL Green Realty Corporation

Parent Company

SL Green Realty corporation

Category

Acquiring, managing and maximizing value of Manhattan commercial properties

Sector

Real estate Investment Trust

Tagline/ Slogan

Demanding Quality. Delivering Value.

USP

High Quality services

STP

Segment

New York real estate

Target Group

Corporates

Positioning

Create value through strategically acquiring

SWOT Analysis

Strengths

1. The only fully integrated real estate investment trust focused on Manhattan commercial properties
2. New York’s largest commercial office landlord
3. Experience of over 3 decades
4. Highest occupancy rate among its competitors

Weaknesses

1.Relies heavily on debt for acquisitions, developments and property sales
2.High influence of credit environment and Vulnerable to changes in finance and banking sector

Opportunities

1.Potential acquisitions
2.Geographic expansion

Threats

1.Properties are prime terrorism targets
2.Fluctuating interest rates
3.Economic crisis

Competition

Competitors

1.Brookfield Properties
2.Vornado Realty Trust
3.Boston Properties



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