Stockland SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1199
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SWOT Analysis of Stockland with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Stockland

Parent Company

Stockland

Category

Develops and manages residential communities, retirement living villages and retail centres

Sector

Real estate

Tagline/ Slogan

Australia’s largest diversified property group

USP

Strategically positioned properties

STP

Segment

Real estate Mainly based in Australia

Target Group

Retailers, retired population, high and medium income group

Positioning

Creating places that meet the needs of customers and communities

SWOT Analysis

Strengths

1. One of the largest retail property owners, developers and managers in Australia
2. Experience of over 60 years
3. It has an extensive retail division portfolio
4. It has a highly developed and integrated skill base which optimizes collaboration, synergies and economies of scale

5. Strong brand presence and financial stability

Weaknesses

1.It has substantial of the Gold Coast market which has sunk to its lowest level in over 30 years
2.Forced to offer extra incentives to entice buyers due to slow growth in property sector
3.Intense competition from rival shopping centres in major population areas such as Newcastle, Wollongong and Gosford

Opportunities

1.Expand in new geographies
2.Increase in ageing population
3.Improving home sales and rising property prices in Australia

Threats

1.Market uncertainty
2.Lack of consumer confidence
3.Fluctuations in interest rates

Competition

Competitors

1.Lend Lease Corporation
2.GPT Group
3.Mirvac Limited



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