Posted in Real Estate and Construction, Total Reads: 1336
SWOT Analysis of Stockland with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Develops and manages residential communities, retirement living villages and retail centres
Australia’s largest diversified property group
Strategically positioned properties
Real estate Mainly based in Australia
Retailers, retired population, high and medium income group
Creating places that meet the needs of customers and communities
1. One of the largest retail property owners, developers and managers in Australia 2. Experience of over 60 years 3. It has an extensive retail division portfolio 4. It has a highly developed and integrated skill base which optimizes collaboration, synergies and economies of scale
5. Strong brand presence and financial stability
1.It has substantial of the Gold Coast market which has sunk to its lowest level in over 30 years 2.Forced to offer extra incentives to entice buyers due to slow growth in property sector 3.Intense competition from rival shopping centres in major population areas such as Newcastle, Wollongong and Gosford
1.Expand in new geographies 2.Increase in ageing population 3.Improving home sales and rising property prices in Australia
1.Market uncertainty 2.Lack of consumer confidence 3.Fluctuations in interest rates
1.Lend Lease Corporation 2.GPT Group 3.Mirvac Limited
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