Lend Lease Corporation Limited SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 2476
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SWOT Analysis of Lend Lease Corporation Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lend Lease Corporation Limited

Parent Company

Lend Lease Group

Category

Property development, investment and construction

Sector

Real Estate

Tagline/ Slogan

One of the world’s leading fully integrated property and infrastructure solutions providers

USP

Innovativeness and customer centric approach

STP

Segment

Real estate Operations primarily in Australia, Asia, UK, Europe, Middle East and US

Target Group

Corporates, high and medium income groups

Positioning

Flexible and creative capital approach

SWOT Analysis

Strengths

1. Over 50 years of experience
2. Strong global presence due to international tieups and penetration
3. Well diversified portfolio of assets
4. Growing in the public and private sector through acquisitions, especially in Australia

5. Strong brand presence and financial stability

Weaknesses

1.Vulnerable to various local economies which is a concern
2.Uncertainty and fluctuations in asset values are high

Opportunities

1.Higher retail growth in developing countries
2.Scraping of house density laws
3.Growing green building construction

Threats

1.Fragile economic condition of UK
2.Skilled labour shortage
3.Fluctuating interest rates

Competition

Competitors

1.CBRE Group
2.Jones Lang LaSalle Incorporated
3.Abacus Property Group



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