Posted in Real Estate and Construction, Total Reads: 3816
SWOT Analysis of Emaar Properties with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Global property developer and provider of premier lifestyles
Quality lifestlye across the globe
Innovative and high quality real estate development
Several real estate markets spanning the Middle East, North Africa, pan-Asia, Europe and North America
High income group and business corporates
Creates value-added, master-planned communities that meet full spectrum of lifestyle needs
1. Well diversified portfolio due to focused expansion and diversification strategy 2. Arab world’s biggest listed developer 3. Strong global presence with operations across 36 countries 4. Entered numerous joint ventures to expand its operations
5. Location advantage since Dubai is considered as one of the best locations in the world for real estate investment
1.Vulnerable to risks of various local economies 2.New limits on loan might reduce demand and operational flexibility
1.Strong signs of recovery in the Dubai property sector 2.Investor Law would make investment more attractive in Dubai 3. Expansion in new markets
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