City Developments Limited SWOT Analysis, USP & Competitors
Posted in Real Estate and Construction, Total Reads: 2096
SWOT Analysis of City Developments Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
City Developments Limited
Hong Leong Group
Property and hotel conglomerate involved in real estate development and investment
Conserving the environment. Caring for the community.
Luxury and high quality
Realestate companies in Regions in Asia , Europe , North America and New Zealand
Corporates and high income group
Innovative and sustainable developments
1. It has an extensive network with more than 300 subsidiaries and associated companies 2. Strong global presence in around 80 locations in 20 countries 3. It possesses one of the largest land banks amongst private developers in Singapore 4. It is the second biggest property developer in Southeast Asia
5. Experience of around five decades
6. The first Singapore company to be listed on all three world’s top sustainability benchmarks
1.Uncertainty and fluctuations in asset values are high 2.Heavily exposed to risks of various local economies 3. Vulnerable to any changes in the real estate market
1.More initiatives like the Green Library to increase awareness regarding protection of the environment 2.Expansion in other geographies, especially China 3.Potential joint ventures or acquisitions
1.Fluctuating interest rates 2.Volatility in financial markets 3.Tighter regulatory constraints in the real estate sector
1.Sino Land Company Limited 2.Wheelock Properties Limited 3.Hang Lung Properties
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