City Developments Limited SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1805
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SWOT Analysis of City Developments Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

City Developments Limited

Parent Company

Hong Leong Group

Category

Property and hotel conglomerate involved in real estate development and investment

Sector

Real Estate

Tagline/ Slogan

Conserving the environment. Caring for the community.

USP

Luxury and high quality

STP

Segment

Realestate companies in Regions in Asia , Europe , North America and New Zealand

Target Group

Corporates and high income group

Positioning

Innovative and sustainable developments

SWOT Analysis

Strengths

1. It has an extensive network with more than 300 subsidiaries and associated companies
2.  Strong global presence in around 80 locations in 20 countries
3. It possesses one of the largest land banks amongst private developers in Singapore
4. It is the second biggest property developer in Southeast Asia

5. Experience of around five decades

6. The first Singapore company to be listed on all three world’s top sustainability benchmarks

Weaknesses

1.Uncertainty and fluctuations in asset values are high
2.Heavily exposed to risks of various local economies
3. Vulnerable to any changes in the real estate market

Opportunities

1.More initiatives like the Green Library to increase awareness regarding protection of the environment
2.Expansion in other geographies, especially China
3.Potential joint ventures or acquisitions

Threats

1.Fluctuating interest rates
2.Volatility in financial markets
3.Tighter regulatory constraints in the real estate sector

Competition

Competitors

1.Sino Land Company Limited
2.Wheelock Properties Limited
3.Hang Lung Properties



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