Chinese Estates Holding Limited SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 605

SWOT Analysis of Chinese Estates Holding Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chinese Estates Holding Limited

Parent Company

Chinese Estates Group


Property investment for rental and property development for sale


Real Estate

Tagline/ Slogan



One of China's leading real estate investment players



Mainly Hong Kong with a little focus on China and UK realestate market

Target Group

Corporates and high income group


Large scale and high end projects

SWOT Analysis


1. One of the leading property developers in Hong Kong
2. Properties are highly accessible and strategically located in prime commercial areas in Hong Kong
3. Experience of over 20 years
4. Engaged in acquisitions to expand operations

5. Strong financial position and consistency


1.Limited global exposure compared to international players
2.Heavily exposed to risk in Hong Kong market


1.Geograhic expansions
2.Expected rise in property prices
3.Excessive demand compared to supply in the Hong Kong property market


1.Expected slowdown in private consumption in Hong Kong
2.Imposition of additional stamp duty in Hong Kong
3.Volatility in financial markets



1.New World China Land Limited
2.Wheelock Properties Limited
3.Shenzhen Investment Limited


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