Chinese Estates Holding Limited SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 627
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SWOT Analysis of Chinese Estates Holding Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chinese Estates Holding Limited

Parent Company

Chinese Estates Group

Category

Property investment for rental and property development for sale

Sector

Real Estate

Tagline/ Slogan

-

USP

One of China's leading real estate investment players

STP

Segment

Mainly Hong Kong with a little focus on China and UK realestate market

Target Group

Corporates and high income group

Positioning

Large scale and high end projects

SWOT Analysis

Strengths

1. One of the leading property developers in Hong Kong
2. Properties are highly accessible and strategically located in prime commercial areas in Hong Kong
3. Experience of over 20 years
4. Engaged in acquisitions to expand operations

5. Strong financial position and consistency

Weaknesses

1.Limited global exposure compared to international players
2.Heavily exposed to risk in Hong Kong market

Opportunities

1.Geograhic expansions
2.Expected rise in property prices
3.Excessive demand compared to supply in the Hong Kong property market

Threats

1.Expected slowdown in private consumption in Hong Kong
2.Imposition of additional stamp duty in Hong Kong
3.Volatility in financial markets

Competition

Competitors

1.New World China Land Limited
2.Wheelock Properties Limited
3.Shenzhen Investment Limited



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