Capital Shopping Centres SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 3899
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SWOT Analysis of Capital Shopping Centres with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Capital Shopping Centres

Parent Company

Capital Shopping Centres

Category

Focused on shopping centre management and development

Sector

Real estate investment trust

Tagline/ Slogan

-

USP

Prominent player in the real estate market in UK

STP

Segment

Mainly UK real estate

Target Group

Retailers and corporates

Positioning

Passionate to provide perfect shopping experience

SWOT Analysis

Strengths

1. Strongest property locations across the country
2. Innovative and effective marketing strategies
3.Excellent service, security and facilities
4. Increase in footfall in spite of economic downturn

Weaknesses

1.Limited global presence
2.Current planning legislation limits development of new space

Opportunities

1.Geographic expansion
2.Growing a large asset base during times of downturn
3.Establishing partnerships to reduce risk

Threats

1.Increase in use of online shopping
2.Risk of retailers collapsing due to uncertainty in economy
3.Increase in tax rates

Competition

Competitors

1.Hammerson
2.Land Securities Group
3.The British Land Company



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