Shui On Land SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 641

SWOT Analysis of Shui On Land with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shui On Land

Parent Company

Shui On Group


Develops, sells, leases, manages and operates residential, office, retail, entertainment and cultural properties


Real Estate

Tagline/ Slogan

Building a future sharing a dream


Innovation and quality



Mainly Chinese real estate market

Target Group

Corporates, retailers and high income group


Visionary and innovative developers

SWOT Analysis


1. All projects manifest the Total Community approach
2. Has around a decade of experience.
3. Well established as the most visionary and innovative property developers
4. Applies master planning which ensures incorporation of economic development objectives as well as historical and cultural characteristics

5. Strong brand name and reputation in the China real estate market


1.Limited global presence
2.Vulnerable to changes in Chinese economy affect operations


1. Expansion within and outside China
2.Expected rise in prices
3.Increasing demand for commercial real estate


1.Slowed down growth in home sales
2.Very high competition in property market
3.Fluctuating interest rates



1.Longfor Properties Limited
2.Country Garden Holdings Company Limited
3.City Developments Limited


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