Shui On Land SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 663
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SWOT Analysis of Shui On Land with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shui On Land

Parent Company

Shui On Group

Category

Develops, sells, leases, manages and operates residential, office, retail, entertainment and cultural properties

Sector

Real Estate

Tagline/ Slogan

Building a future sharing a dream

USP

Innovation and quality

STP

Segment

Mainly Chinese real estate market

Target Group

Corporates, retailers and high income group

Positioning

Visionary and innovative developers

SWOT Analysis

Strengths

1. All projects manifest the Total Community approach
2. Has around a decade of experience.
3. Well established as the most visionary and innovative property developers
4. Applies master planning which ensures incorporation of economic development objectives as well as historical and cultural characteristics

5. Strong brand name and reputation in the China real estate market

Weaknesses

1.Limited global presence
2.Vulnerable to changes in Chinese economy affect operations

Opportunities

1. Expansion within and outside China
2.Expected rise in prices
3.Increasing demand for commercial real estate

Threats

1.Slowed down growth in home sales
2.Very high competition in property market
3.Fluctuating interest rates

Competition

Competitors

1.Longfor Properties Limited
2.Country Garden Holdings Company Limited
3.City Developments Limited



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