Guangzhou R&F Properties SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 835
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SWOT Analysis of Guangzhou R&F Properties with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Guangzhou R and F Properties

Parent Company

Guangzhou R&F Properties

Category

Develops, sells and leases property

Sector

Real Estate

Tagline/ Slogan

Quality is life; No quality, No benefit

USP

Quality services and high level of expertise

STP

Segment

Real estate in China

Target Group

Corporates and high income level group

Positioning

Creating exceptional values

SWOT Analysis

Strengths

1. Experience of around 2 decades
2. One of the largest scale real estate companies in Guangzhou
3. First mainland real estate enterprise joining into Hang Seng China Enterprises Index
4. Scientific management of the industry chain

5. Strong reputation in the market with extensive operations

Weaknesses

1.Limited geographic presence
2.Operations would be affected due to change in property or land prices
3.Vulnerable to changes in the Chinese economy

Opportunities

1.Rising demand for commercial real estate
2.Expected rise in property prices
3.Expansion in new geographies

Threats

1.Fluctuating interest rates
2.Economic downturn
3.Volatility in financial markets

Competition

Competitors

1.Shanghai Forte Land Company
2.New World China Land Limited
3.SRE Group Limited


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