Chimera Investment Corporation SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 850
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SWOT Analysis of Chimera Investment Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chimera Investment Corporation

Parent Company

Chimera Investment Corporation

Category

Invests in residential mortgage based securities, residential mortgage loans, real estate related securities

Sector

Real Estate Investment Trust

Tagline/ Slogan

-

USP

Attractive, risk adjusted returns in a variety of marketing conditions

STP

Segment

Real estate sector U.S.A

Target Group

Institutional and individual investors

Positioning

Provides attractive risk adjusted returns over a long period of time

SWOT Analysis

Strengths

1. Prominent real estate investment company in US
2. Customer-centric approach
3. Well diversified portfolio
4. Skilled worked force with a strong expertise

Weaknesses

1.Mortgage backed leveraging problems
2.Revenue stream largely dependent on regulations of Federal Reserve
3.Limited presence across US and the world

Opportunities

1. Potential acquisitions
2.Expand geographically
3.Expand portfolio of assets

Threats

1.Changing Federal Reserve regulations
2.Entry of multiple new players over the last few years
3.Economic downturn

Competition

Competitors

1.Capstead Mortgage Corporation
2.MFA Financial
3.Annaly Capital Management


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