AvalonBay Communities SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 805
Advertisements

SWOT Analysis of AvalonBay Communities with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AvalonBay Communities

Parent Company

AvalonBay Communities

Category

Developing, redeveloping, acquiring and managing apartment communities

Sector

Real Estate Investment Trust

Tagline/ Slogan

Appreciating value

USP

Location and asset quality

STP

Segment

Urban and suburban regions of U.S.A

Target Group

High income group

Positioning

Enhancing lives of the residents

SWOT Analysis

Strengths

1. Focuses on high barrier to entry regions
2. Well diversified portfolio
3. High quality assets with location as an added advantage
4. Provides luxury amenities

Weaknesses

1.Intricately tied to interest rate tides
2.Factors driving the alternative housing market have a substantial impact on the company

Opportunities

1.Growth in local population
2. Expansion in other geographies
3.Potential acquisitions

Threats

1.Fluctuating interest rates
2.Increase in preference towards alternative housing market
3.Economic downturn

Competition

Competitors

1.Apartment Investment and Management Company
2.Equity Residential
3.United Dominion Realty Trust



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.