Longfor Properties SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 656
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SWOT Analysis of Longfor Properties with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Longfor Properties

Parent Company

Longfor Properties

Category

Real estate development, business operation and property management

Sector

Real Estate

Tagline/ Slogan

For you forever

USP

Attention to detail

STP

Segment

Mainly China real estate

Target Group

Corporate and high income group

Positioning

Company that strives for excellence and high quality

SWOT Analysis

Strengths

1. Experience in the industry since a long time
2. Prudent and detailed management
3. Excellent service quality
4. Well diversified portfolio and services offered

5. Skilled workforce with extensive expertise

Weaknesses

1.Limited presence globally compared to international players
2.Vulnerable to changes in Chinese economy
3.Uncertainty and fluctuations in asset values are high

Opportunities

1.Geographic expansion
2.Expected rise in prices
3.Increasing demand for real estate

Threats

1.Fluctuation in interest rates
2.Economic downturn and unfavorable govt policies
3.Volatility in financial markets

Competition

Competitors

1.SRE Group Limited
2.New World China Land Limited
3.Shanghai Forte Land Company



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