Renhe Commercial Holdings Company SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 599
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SWOT Analysis of Renhe Commercial Holdings Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Renhe Commercial Holdings Company

Parent Company

Renhe Commercial Holdings Company Limited

Category

Operators and developers of underground shopping centres

Sector

Real Estate

Tagline/ Slogan

-

USP

Unique business model in the real estate sector

STP

Segment

Large and mid sized cities across China

Target Group

Corporates

Positioning

Immense capital strength and self innovative capability

SWOT Analysis

Strengths

1. Has a unique and competitive business model
2. Excellent construction management companies
3. Powerful brand name and strong market reputation
4. Strong merchant recruiting and operation skills

5. Outstanding pool of professional management talent

6. Outstanding service quality

Weaknesses

1.Limited global presence compared to international players
2.Vulnerable to any changes in planning regulation
3.Uncertainty and fluctuation in asset values are high

Opportunities

1.Geographic expansion
2.Establishing partnerships
3.Potential acquisitions

Threats

1.Rise in number of customers who prefer online shopping
2.Increase in tax rates and VAT
3.Fluctuating interest rates

Competition

Competitors

1.Hang Lung Properties
2.Cheung Kong Holdings Limited
3.Sun Hun Kap Properties Limited



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