Newcastle Investment Corporation SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 535
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SWOT Analysis of Newcastle Investment Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Newcastle Investment Corporation

Parent Company

Newcastle Investment Corporation

Category

Invests and manages investments in residential services and securities and commercial real estate debt

Sector

Real Estate Investment Trust

Tagline/ Slogan

Building on a foundation of solid investments

USP

Longstanding investment expertise

STP

Segment

Real estate in U.S

Target Group

Institutional and individual investors

Positioning

Delivers strong and growing dividends

SWOT Analysis

Strengths

1. Well diversified portfolio offering excellent imvestment services
2. Experienced workforce and expertise in investments
3. Focus on assets with higher rating
4. Company’s profile has less risk

5. Has its main office at NewYork with good presence in US

Weaknesses

1.Limited global presence
2.Intricately tied to interest rates
3.Vulnerable to local U.S economy as it dependent on American market

Opportunities

1.Growth in population or employment rate
2.Geographical expansion
3.Poptential acquisitions

Threats

1.Rising unemployment
2.Fluctuating interest rates
3.Economic downturn

Competition

Competitors

1.Capital Trust, Inc
2.Annaly Capital Management
3.Arbor Realty Trust



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