Puravankara Projects Limited SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1059
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SWOT Analysis of Puravankara Projects Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Puravankara Projects Limited

Parent Company

Puravankara Group

Category

Developing residential and commercial properties

Sector

Real Estate

Tagline/ Slogan

-

USP

Uniqueness and quality

STP

Segment

Mainly southern region of India

Target Group

Corporates, high  and medium income group

Positioning

Serving the needs of a discerning clientele

SWOT Analysis

Strengths

1. Has been in the industry since decades hence holds a commanding position
2. It is one of the leading real estate developer in India
3. On time delivery of projects with clear titles to properties
4. Excellent customer service

Weaknesses

1.Limited global presence
2. Financial position of the company is susceptible to economic conditions which is a concern

Opportunities

1.Potential partnerships/acquisitions to expand operations
2.Expansion in other parts of India
3.Shortage of houses in urban areas

Threats

1.Economic downturn
2.Fluctuating interest rates
3.Chanes in property prices

Competition

Competitors

1.Era Infra Engineering Limited
2.Omaxe Limited
3.Peninsula Land Limited



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