Posted in Real Estate and Construction, Total Reads: 1192
SWOT Analysis of Puravankara Projects Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Puravankara Projects Limited
Developing residential and commercial properties
Uniqueness and quality
Mainly southern region of India
Corporates, high and medium income group
Serving the needs of a discerning clientele
1. Has been in the industry since decades hence holds a commanding position 2. It is one of the leading real estate developer in India 3. On time delivery of projects with clear titles to properties 4. Excellent customer service
1.Limited global presence 2. Financial position of the company is susceptible to economic conditions which is a concern
1.Potential partnerships/acquisitions to expand operations 2.Expansion in other parts of India 3.Shortage of houses in urban areas
1.Economic downturn 2.Fluctuating interest rates 3.Chanes in property prices
1.Era Infra Engineering Limited 2.Omaxe Limited 3.Peninsula Land Limited
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