Posted in Real Estate and Construction, Total Reads: 2181
SWOT Analysis of Prestige Estates Projects Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Prestige Estates Projects Limited
Developments spanning across residential, commercial, retail, leisure and hospitality sectors
Add prestige to your life
Mainly across southern India
Corporate, retailers, high and medium income group
Projects across all asset classes
1. Years of experience and skilled workforce makes it a strong real estate player 2. Has several national and international awards across categories 3. Makes use of technology to reach customers 4. Well diversified portfolio
1.Economic slowdown and govt policies affect the businesses and margins severly 2.Limited global presence compared to big players
1.Growth prospects in real estate in India 2.Expansion in new geographies 3.Shortage of houses in urban areas
1.changes in property prices 2.Economic downturn 3.Fluctuating interest rates
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