Prestige Estates Projects Limited SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1943
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SWOT Analysis of Prestige Estates Projects Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Prestige Estates Projects Limited

Parent Company

Prestige Group

Category

Developments spanning across residential, commercial, retail, leisure and hospitality sectors

Sector

Real Estate

Tagline/ Slogan

Add prestige to your life

USP

Trusted name

STP

Segment

Mainly across southern India

Target Group

Corporate, retailers, high and medium income group

Positioning

Projects across all asset classes

SWOT Analysis

Strengths

1. Years of experience and skilled workforce makes it a strong real estate player
2. Has several national and international awards across categories
3. Makes use of technology to reach customers
4. Well diversified portfolio

Weaknesses

1.Economic slowdown and govt policies affect the businesses and margins severly
2.Limited global presence compared to big players

Opportunities

1.Growth prospects  in real estate in India
2.Expansion in new geographies
3.Shortage of houses in urban areas

Threats

1.changes in property prices
2.Economic downturn
3.Fluctuating interest rates

Competition

Competitors

1.Sunteck realty Limited
2.Jaypee Infratech Limited
3.Unitech Limited



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