Parsvnath Developers Limited SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 959
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SWOT Analysis of Parsvnath Developers Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Parsvnath Developers Limited

Parent Company

Parsvnath Developers Limited

Category

Promotion and construction of integrated townships, residential and commercial complexes, shopping malls, IT parks, hotels and special economic zones

Sector

Real estate

Tagline/ Slogan

Committed to build a better world

USP

Perfection and innovation

STP

Segment

Across India

Target Group

High and medium income groups, corporates

Positioning

Creates architectural marvels

SWOT Analysis

Strengths

1. Excellent customer relations
2. Diversified portfolio in the field of real estate
3. Strong national presence
4. Decades of experience and experise

Weaknesses

1.Limited global presence
2.Limited brand awareness as compared to some of the leading names

Opportunities

1.Expansion in new geographies
2.Reduction in interest rates
3.Growh prospects in real estate in India

Threats

1.Fluctuating interest rates
2.Shrinking supply of skilled professionals
3.Environmental regulations

Competition

Competitors

1.Alacrity Housing Limited
2.D B Realty Limited
3.DLF Limited



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