Posted in Real Estate and Construction, Total Reads: 952
SWOT Analysis of Merlin Projects Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Merlin Projects Limited
Development of residential and commercial complexes, office buildings and townships
A Home for Every Indian, Quality Homes by Quality People
Delivery of its promises
Corporates, high and medium income group
Stands firm on commitment
1. Expertise and experience of many years makes it a strong player 2. Offers top-of-the-line realty services and holds a long range experience in the industry 3. Meticulous planning 4. Importance given to location in terms of convenience and connectivity
5. High quality material and after sales services
1.Limited national and global presence 2.High cost of finance and susceptible to economic fluctuations
1.Domestic and international expansion 2.Growth prospects in real estate in India 3.Shortage of houses in urban areas
1.Fluctuating interest rates 2.Low availability of skilled professional 3.Economic downturn
1.Omaxe Limited 2.Era Infra Engineering Limited 3.Peninsula Land Limited
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