Merlin Projects Limited SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1047
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SWOT Analysis of Merlin Projects Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Merlin Projects Limited

Parent Company

Merlin Group

Category

Development of residential and commercial complexes, office buildings and townships

Sector

Real Estate

Tagline/ Slogan

A Home for Every Indian, Quality Homes by Quality People

USP

Delivery of its promises

STP

Segment

Across India

Target Group

Corporates, high and medium income group

Positioning

Stands firm on commitment

SWOT Analysis

Strengths

1. Expertise and experience of many years makes it a strong player
2. Offers top-of-the-line realty services and holds a long range experience in the industry
3. Meticulous planning
4. Importance given to location in terms of convenience and connectivity

5. High quality material and after sales services

Weaknesses

1.Limited national and global presence
2.High cost of finance and susceptible to economic fluctuations

Opportunities

1.Domestic and international expansion
2.Growth prospects in real estate in India
3.Shortage of houses in urban areas

Threats

1.Fluctuating interest rates
2.Low availability of skilled professional
3.Economic downturn

Competition

Competitors

1.Omaxe Limited
2.Era Infra Engineering Limited
3.Peninsula Land Limited


The table above concludes the Merlin Projects Limited SWOT analysis along with its marketing strategy and brand parameters.

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