Unitech Limited SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1808
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SWOT Analysis of Unitech Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Unitech Limited

Parent Company

Unitech Group

Category

Development of residential, commercial/IT parks, retail, hotels, amusement parks and SEZs

Sector

Real Estate

Tagline/ Slogan

India’s leading real estate developer

USP

Quality

STP

Segment

All across India

Target Group

Corporates, high and medium income group

Positioning

Company that addresses needs of customers across all realty verticals

SWOT Analysis

Strengths

1. India’s second largest real estate investment company and largest real estate builder
2. Offers a diversified product mix
3. Has decades of real estate experience and expertise
4. Strong national presence

5. Wide customer and partner base

Weaknesses

1. Decline in operational performance and Low returns are a concern
2. Global presence and international tie-ups are very less

Opportunities

1.Growth prospects in real estate in India
2.Expand in new geographies
3.Reduction in interest rates

Threats

1.Shrinking supply of skilled professionals
2.Environamental regulations
3.Increase in interest rates

Competition

Competitors

1.DLF
2.Oberoi Realty
3.Jaypee Infratech


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