Posted in Real Estate and Construction, Total Reads: 1761
SWOT Analysis of Unitech Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Development of residential, commercial/IT parks, retail, hotels, amusement parks and SEZs
India’s leading real estate developer
All across India
Corporates, high and medium income group
Company that addresses needs of customers across all realty verticals
1. India’s second largest real estate investment company and largest real estate builder 2. Offers a diversified product mix 3. Has decades of real estate experience and expertise 4. Strong national presence
5. Wide customer and partner base
1. Decline in operational performance and Low returns are a concern 2. Global presence and international tie-ups are very less
1.Growth prospects in real estate in India 2.Expand in new geographies 3.Reduction in interest rates
1.Shrinking supply of skilled professionals 2.Environamental regulations 3.Increase in interest rates
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