Posted in Real Estate and Construction, Total Reads: 717
SWOT Analysis of Gemdale Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Commercial residential buildings
Strong player primarily engaged in property development and distribution
Real estate and construction
High end property segment
Unique and competitive national brand
1. More than 2 decades of experience 2. Well diversified portfolio and services in the field of real estate 3. Geographically diversified operations across China 4. Long record of steady growth through market cycles
5. One of the largest property developers in China
1.Vulnerable to unfair regulations and changes in Chinese economy 2.Lower profitability and weaker credit ratios compared to competitors 3.Longer development cycle and lower asset turnover compared to other players in the industry
1.Expected rise in prices 2.Increasing demand for real estate 3.Potential partnerships or acquisitions to expand operations further
1.Slowed down growth in home sales 2.Very high competition in property market 3.Fluctuating interest rates
1.Shui On Land Limited 2.Longfor Properties Limited 3.City Developments Limited
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