Hiland Group SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 810
Advertisements

SWOT Analysis of Hiland Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hiland Group

Parent Company

Hiland Group

Category

Development of residential properties

Sector

Real Estate

Tagline/ Slogan

-

USP

Strong brand presence in the eastern region of India

STP

Segment

Development of residential properties

Target Group

High and medium income group

Positioning

Enriches lifestyle with access to value added amenities

SWOT Analysis

Strengths

1. Prominent developer of real estate in Kolkata and West Bengal
2. Has unique projects which has transformed the city skyline
3. Introduced the concept of community living

4. Portfolio includes luxury lifestyle residential apartments, villas, penthouses, duplexes

Weaknesses

1.Limited national presence
2.Low availability of funds compared to big players
3.High cost of finance

Opportunities

1.Expansion in other parts of India
2.Potential partnerships to expand operations
3.Growth prospects in real estate in India

Threats

1.Economic downturn
2.Fluctuating interest rates
3.Low availability of skilled professionals

Competition

Competitors

1.Merlin group
2.Omaxe Limited
3.Era Infra Engineering Limited

Search & Explore : BrandGuide

Browse marketing analysis of more brands and companies similar to Hiland Group. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.


Advertisements

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on: