The 3C Company SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1065
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SWOT Analysis of The 3C Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The 3C Company

Parent Company

The 3C Company

Category

Commercial, IT parks, SEZ, group housing, residential townships, schools and hotels

Sector

Real Estate

Tagline/ Slogan

Create, Care and  Conserve; Think Green, Live Green

USP

Architectural excellence

STP

Segment

Commercial, IT parks, SEZ, group housing

Target Group

Corporate, high and medium income group

Positioning

Delivers state of the art energy efficient buildings

SWOT Analysis

Strengths

1. Develops only green buildings
2. Provides one stop solution for clients
3. Highly involved in CSR activities
4. Well diversified portfolio in the real estate and construction industry

5. It has a strong presence in Corporate and Commercial, Residential, Hospitals, Hotels, Embassies, Schools

Weaknesses

1.Limited presence pan India and global presence
2.High cost of finance and complex govt approval processes is a concern

Opportunities

1.Expand in other parts of India
2.Growth prospects in real estate in India
3.Reduction in interest rates

Threats

1.Economic downturn
2.Shortage in supply of skilled professionals
3.Fluctuating interest rates

Competition

Competitors

1.DLF Limited
2.K Raheja Corporation
3.Unitech Limited


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