China Communications Construction Company SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1185
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SWOT Analysis of China Communications Construction Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Communications Construction Company Ltd

Parent Company

China Communications Construction Company Ltd

Category

Construction Services

Sector

Real Estate and Construction

Tagline/ Slogan

We are building a connected world

USP

Largest port construction and design company as well as the largest dredging company in China

STP

Segment

Based on Geography: Mainland China, Asia pacific, Africa and Americas

Target Group

Predominantly Chinese Government and private projects

Positioning

Construction company which gives prime importance to Technology Innovation

SWOT Analysis

Strengths

1. Strong position in all its business segments – infrastructure construction, infrastructure design, dredging and heavy machinery manufacturing
2. Strong order backlog, which indicates company’s secure top-line growth
3. Robust R&D capabilities – The company has 10 national level design institutes, seven national level science and research centres, 14 provincial level science and research centres, 12 research institutes majoring in technology development and seven key laboratories. Received several awards to back it up

4. Has its presence across 80+ countries

Weaknesses

1. 90% of its revenues come from China hence over dependence

2. Limited global market share means lesser brand stability

Opportunities

1. Increasing efforts for development of Western China - In recent past, Chinese government has accelerated its efforts to increase the economic growth of western China with its various development plans
2. Growing infrastructure industry in emerging economies - Emerging countries in Asia Pacific, South and Central America, Middle East and Africa are experiencing rapid urban development combined with exponential growth in infrastructure needs

Threats

1. Shortage of labor in urban China due to increase in cost of living
2. Susceptible to foreign exchange fluctuations of applicable currencies, since the company derives 10% of its revenue from overseas operations

Competition

Competitors

1. Shanghai Construction Group
2. GuangSha Construction Group Co., Ltd



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