China Railway Construction Corporation SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1223
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SWOT Analysis of China Railway Construction Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Railway Construction Corporation

Parent Company

China Railway Group

Category

Construction Services

Sector

Real Estate and Construction

Tagline/ Slogan

-

USP

Trusted player in the Chinese railway market

STP

Segment

Based on business type: railway, other infrastructure

Based on Geography: Mainland China, Asia pacific, Africa and Americas

Target Group

Railway projects by Chinese Government

Positioning

Single most important player in the Chinese Railway market, along with China Railway Group

SWOT Analysis

Strengths

1. Complete dominance of Railway market, especially the railway segment, along with China Railway Group
2. Good response to IPO in 2008 – reinforces CRCC’s reputation internationally

3. Engaged in a number of activities which include the construction and development of infrastructure properties related to railway, highway, metropolitan railway, water conservancy and hydropower facility, airport, port, industrial and civil construction and municipal projects

4. Over 240,000 employees form a part of the workforce

Weaknesses

1. Susceptible to significant forex losses in the recent years, which may increase operational costs

2. Limited global presence means market share and profits are lesser

Opportunities

1. The focus of the government’s stimulus plan on the railways sector promises new contracts

2. Expansion of railways and global tie-ups can increase market share

Threats

1. Shortage of labor in urban China due to increase in cost of living

2. Govt restrictions and policies can decrease operational effiency

Competition

Competitors

1. China Communications Construction Company Ltd.

2. Shanghai Construction Group

3. GuangSha Construction Group Co., Ltd



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