China State Construction SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 805
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SWOT Analysis of China State Construction with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China State Construction

Parent Company

China State Construction

Category

Construction Services

Sector

Real Estate and Construction

Tagline/ Slogan

Contributing to a happy environment

USP

Third largest construction company in the world

STP

Segment

Based on Geography: Mainland China, Asia pacific, Africa and Americas

Target Group

Mainly undertakes projects given by Chinese Government

Positioning

A company focusing on green building, safety and quality

SWOT Analysis

Strengths

1. Huge market share (top 3 in the world in the construction sector)

2. Focus on green building, which is not done by many other companies in the field

3. It has projects USA, Singapore, Hongkong and other countries
4. It was one of the largest IPOs raising over $7bn

Weaknesses

1. Significant forex losses in the recent years

2. Govt intervention causes lesser flexibility which leads to losses

Opportunities

1. Increasing efforts for development of western China

2. Foreign penetration in the Chinese infrastructure market is difficult because of the dominance of state-owned companies, from which CRCC may profit over the long term

Threats

1. Shortage of labor in urban China due to increase in cost of living

2. The growing presence of Chinese state-owned companies abroad, especially Africa, may alienate the local population and lead to rising opposition to their presence in foreign markets

Competition

Competitors

1. China Communications Construction Company Ltd.

2. Shanghai Construction Group

3. GuangSha Construction Group Co., Ltd



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