Bouygues SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1449
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SWOT Analysis of Bouygues with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bouygues

Parent Company

Bouygues Group

Category

Construction Services

Sector

Real Estate and Construction

Tagline/ Slogan

Shaping a Better Life

USP

Developing energy efficient solutions for its customers

STP

Segment

Based on geography: Europe, Africa, rest of the world

Target Group

Predominantly projects in France, Western Europe and Eastern Europe

Positioning

A company focused on innovation and sustainable development

SWOT Analysis

Strengths

1. Well diversified business presence – construction, telecom and media; not all segments are under pressure at the same time
2. Bouygues subsidiary TFI is the market leader in France – In the area of pay television, the TF1’s channel, Eurosport, is the leading pan European sports broadcasting channel with a viewership base of 120+ million households.

3. Over 130,000 employees forms a part of the workforce

4. Has its worldwide presence in 80+ countries

Weaknesses

1. Declining profit margins despite increasing revenues, over the years
2. Competitive disadvantage due to non-participation in bid for spectrum licenses in France

Opportunities

1. Growing construction in the Asian region – the revenue contribution from Asia and Oceania region is only close to 6% currently
2. Increasing use of smartphones across the globe provides a hug opportunity for its telec0om wing
3. Growing emphasis of achieving energy efficiency in Europe - Energy efficiency is one of the key objectives that the European Unions’ (EU) Europe 2020 Strategy plans to achieve.

Threats

1. Growing debt burden of European nations
2. Rising cost of construction material - Prices of other types of steel such as hot rolled plate and cold rolled coil have increased by 22.9% and 13.7% compared to previous year

Competition

Competitors

1. Vinci

2. Eiffage Construction

3. Spie Batignolles

4. Fayat



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