Sekisui House SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 764
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SWOT Analysis of Sekisui House with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sekisui House Ltd

Parent Company

Sekisui House

Category

Construction Services

Sector

Real Estate and Construction

Tagline/ Slogan

Quality and affordable new home solutions

USP

Only housing company in Japan certified as an eco-first company by the ministry of environment

STP

Segment

Based on business type

Based on geography – Japan, Rest of Asia, Australia, Africa, the Americas, Europe

Target Group

Targets construction, sale, purchase and administration of residential properties. Residential projects in Japan, Australia, China, Singapore, and the US

Positioning

A eco-first company that promotes environmentally-conscious technology

SWOT Analysis

Strengths

1. Eco-friendly detachable homes are a driver of growth - the company has been promoting environmentally-conscious technology since 1999 when its Environmental Future Plan was introduced
2. Wide range of product portfolio and sales network - Sekisui provides services ranging from planning and scheduling to construction and management of projects. The company conducted its sales through 120+ sales offices, 30 customer service centers, and 400+ display homes

3. It is one of the largest construction companies in Japan

4. Over 2.2 million houses have been sold

5. 15,000+ employees form a part of the company

Weaknesses

1. Excessive dependence on Japan - Japan accounted for more than 90% of the total revenues of the company
2. Weakening trend in financial strength contributing to increased business risks - Sekisui’s debt-to-equity ratio increased unfavorably

Opportunities

1. Japanese recovery and reconstruction process – Japanese government allocated a huge sum remaining from the budget towards the country’s rebuilding package
2. Overseas expansion in Australia - The company chose Australia for their first overseas expansion due to the clarity of their legal system, the ease of the building environment, and political stability

Threats

1. Rising cost of Construction - increase in the costs of key raw materials would bring in pricing pressures at a time when the economy in which the company operates is still gloomy
2. Intense competition erodes market share - With maturing Japanese housing sector and economic downturn, the Japanese house builders are facing pressures to retain market share at home and are scouting for opportunities abroad
3. Government regulations - It is possible that increasingly stringent requirements will be imposed on developers and homebuilders in the future. This could result in time-consuming and expensive compliance programs and substantial expenditures, which could cause delays in home building process and also increase the company's cost of operations

Competition

Competitors

1. Daiwa House Industry Co.

2. Asahi Kasei

3. Sumitomo Realty & Development Co.

4. Sumitomo Forestry

5. Daikyo Incorporated

6. Haseko Corporation



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