Daiwa House Industry SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 929

SWOT Analysis of Daiwa House Industry with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Daiwa House Industry

Parent Company

Daiwa House Group


Construction Services


Real Estate and Construction

Tagline/ Slogan

Co-creating values for individuals, communities and people’s lifestyles


Builds houses to tough crime-prevention standards; also provides quake-dampening systems in areas that are earthquake prone



Based on type of business:  construction of apartments, office buildings, large scale residential development, managements of resorts and golf courses, etc.

Based on Geography: Japan, Europe, Rest of Asia, Latin America, Africe and middle east

Target Group

Predominantly single family housing, though it has presence in other segments

Based on geography: dominant presence in Japan with negligible presence in other parts of the world


As a company to trust when it comes to providing housing solutions that adhere to tough crime-prevention standards

SWOT Analysis


1. Strong position in single family housing – The company builds more than 10,000 houses per year. It became the first manufacturer in the industry to build all houses to tough crime-prevention standards.
2. Diversified operations leading to expanding customer base – Daiwa operates in rental housing, single family houses, commercial facilities, condominiums, and health and leisure segment. This ensures limited fluctuations in revenues
3. Innovation through new technologies - the company launched SMA×Eco ORIGINAL smart house, fitted with lithium ion storage batteries, a photovoltaic power generation system, and the company’s proprietary D-HEMS home energy management system

4. One of the largest Japanese construction companies which specializes in fabricated homes


1. Lack of significant overseas presence - Daiwa House generated almost negligible revenue from international markets. As a result, revenue of Daiwa House is more susceptible to domestic markets
2. Low efficiency leading to low margins – Compared to competitor Sekisui House, Ltd., the revenue and profit per employee have been less over the past few years. This may lead to sustained lower margins for the company


1. Renovation business as a new growth business ,the size of the home renovation market which  is expected to increase in the coming years

2. Market expansion opportunities in eco housing - The environment and energy business is expected to become a high worth in the market

3. Fiscal initiatives/incentives could boost demand for real estate construction by the govt


1. Decline in population and ageing of society could lead to contraction in revenue - Japan has been experiencing negative population growth

2. Rising cost of construction likely to restrict margins - The prices of

raw materials used to manufacture cement such as coal, limestone, clay are increasing

3. Intense competition may erode market share - With maturing Japanese housing sector and economic downturn, the Japanese house builders are facing pressures to retain market share at home and are scouting for opportunities abroad



1. Sekisui House, Ltd.
2. Shimizu Corporation
3. Asahi Kasei

4. Kajima Corporation


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