Obayashi Corporation SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 607
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SWOT Analysis of Obayashi Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Obayashi Corporation

Parent Company

Obayashi Corporation

Category

Construction Services

Sector

Real Estate and Construction

Tagline/ Slogan

-

USP

Presence across the entire vertical chain, providing solutions for planning design, construction, operations and maintenance

STP

Segment

Construction and engineering services

Target Group

Construction services, engineering and urban development

Predominantly Japan; also targets

Positioning

Positioned as a company that is present across the vertical chain, that provides integrated solutions to its client

SWOT Analysis

Strengths

1.  Wide geographic presence helping maintain market leading position - has an extensive presence in Japan, North America, Asia, Europe and Middle East.

2. The company undertook various projects in North America such as Metro Gold Line Eastside Extension Project, Central Link Light Rail Beacon Hill Tunnel & Station, and Golden Gate Bridge Seismic Retrofit.

3. Comprehensive range of services providing better control over the whole process - The company provides solutions for various stages including planning design, construction, operations and maintenance.

4.Obayashi also handles the management of specialized tasks by collaborating with many vendors. The company's vertical integration provides it with better control over the whole process, which helps it in improving overall efficiency

5. It is among the top construction companies in Japan and is also listed on Nikkei

Weaknesses

1. Inability to arrest sales decline leading to erosion in net asset value

2. Limited geographic presence as it is restricted only to Japan

Opportunities

1.  Focus on emerging economies - derives most of its revenues from Japan alone. Its presence in regions across the world provides it with a good opportunity to expand into the emerging economies, which are recouping faster than the developed ones.

2. Private finance initiative business - Obayashi has made a significant presence in the Japanese private finance initiative (PFI) business. Obayashi's first mover advantage and substantial number of projects would create an opportunity to generate more revenues.

3. Japanese recovery and reconstruction process, post the Fukushima earthquake provides the company with a huge opportunity

Threats

1. Surge in raw material prices could affect margins - Increasing raw material prices would result in higher cement prices, which will decline the demand for cement and thus further deteriorate the construction activity affecting Obayashi's margins.

2. Shortage of skilled labor - the percentage of working-age population in the country is expected to decrease

Competition

Competitors

1. Sekisui House, Ltd.
2. Shimizu Corporation
3. Asahi Kasei

4. Kajima Corporation



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