Aecom Technology SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 2225
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SWOT Analysis of Aecom Technology with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aecom Technology

Parent Company

Aecom Technology

Category

Construction Services

Sector

Real Estate and Construction

Tagline/ Slogan

-

USP

Leader in engineering design among top 500 design firms worldwide

STP

Segment

Construction services

Target Group

Transportation, facilities, environmental, energy, water and government sectors North America, Asia pacific, Europe

Positioning

Positioned as a company that continuously strives for excellence

SWOT Analysis

Strengths

1.  Robust market position - Robust market position equips the company with scale and resources providing sustainable competitive advantages over its peers

2. Diversified end markets and geographic presence – offers integrated professional, technical and management support services to diversified end markets including facilities; transportation; environmental; power, energy and mining

3. Broad service portfolio - transportation, facilities, environmental, energy, water and government sectors. This reduces the business risks and provides cross selling opportunities to the company

4. The workforce includes over 45,000 employees

Weaknesses

1. Higher debt and interest expense and high finance charge will also negatively impact the profitability and pricing power of the company

2. Limited global reach compared to global market leaders

Opportunities

1.  Expansion in Asia through acquisitions – AECOM acquired KPK, a construction cost, contract, and project management consultancy firm with operations across Asia

2. New contracts and agreements ensures future revenues - the company won a contract to update the Jeddah Strategic Plan and prepare sub-regional, structural and local plans for the area

3. Acqusitions and tie-ups can boost the image and service portfolio

Threats

1. Dependence on long-term government contracts - AECOM derives substantial majority of its revenues from contracts with agencies and departments of national, state and local governments

2. Intense competition - some of AECOM’s key competitors include Bechtel Group, ABB, Louis Berger Group, Fluor Corporation, Skanska, and AMEC, among others

3. Risk from political, economic and military conditions in the Middle East, Africa and other regions

Competition

Competitors

1. Bechtel Group

2. ABB

3. Louis Berger Group

4. Fluor Corporation

5. Skanska

6. AMEC

 


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