Eiffage SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 880

SWOT Analysis of Eiffage with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Construction Services


Real Estate and Construction

Tagline/ Slogan

A tradition of expertise


Complementarity of Eiffage’s activities in all sectors, ensuring guarantee of results



Construction services 

Target Group

Construction, public works, multi-technical installation, steel construction and concession Predominantly France and other parts of Europe


Positioned as a company in which its clients can trust; guaranteed results

SWOT Analysis


1.  Very strong order backlog shows the company has a sound and stable financial platform

2. Centuries of history in the business which has developed trust among its various multi-national clients

3. Over 70,000 people are associated as employees with the company

4. One of the most prominent construction companies in France

5. The products and services include Residential and infrastructure construction, electrical engineering, specialist metal construction etc


1. High exposure to France: highly vulnerable to the uncertainties of a single geographical market. Company might get adversely affected when there’s a slowdown in France

2. The company doesn't have projects abroad hence limited market share


1. Selection of France as the host of European championships has provided the French construction sector with several opportunities. Several stadiums will be built and renovated in France

2. Focus on emerging economies - Countries in the Asia Pacific region such as China and India are experiencing rapid urban development

combined with exponential growth in infrastructure needs and are looking for energy-efficient solutions

3. Acquisition and tie-ups can boost company operations


1. Negative Trends in European economy - construction output in euro area declined
2. Government regulations - The group is subject to extensive and complex laws and regulations that affect the land development

and construction process, including laws and regulations related to zoning, permitted land uses, levels of density, building design, warranties, storm water, and use of open spaces

3. Fluctuating economy and unfavorable govt conditions



1. Bouygues Construction
2. Vinci
3. Spie Batignolles

4. Fayat



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