Eiffage SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 930
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SWOT Analysis of Eiffage with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Eiffage

Parent Company

Eiffage

Category

Construction Services

Sector

Real Estate and Construction

Tagline/ Slogan

A tradition of expertise

USP

Complementarity of Eiffage’s activities in all sectors, ensuring guarantee of results

STP

Segment

Construction services 

Target Group

Construction, public works, multi-technical installation, steel construction and concession Predominantly France and other parts of Europe

Positioning

Positioned as a company in which its clients can trust; guaranteed results

SWOT Analysis

Strengths

1.  Very strong order backlog shows the company has a sound and stable financial platform

2. Centuries of history in the business which has developed trust among its various multi-national clients

3. Over 70,000 people are associated as employees with the company

4. One of the most prominent construction companies in France

5. The products and services include Residential and infrastructure construction, electrical engineering, specialist metal construction etc

Weaknesses

1. High exposure to France: highly vulnerable to the uncertainties of a single geographical market. Company might get adversely affected when there’s a slowdown in France

2. The company doesn't have projects abroad hence limited market share

Opportunities

1. Selection of France as the host of European championships has provided the French construction sector with several opportunities. Several stadiums will be built and renovated in France

2. Focus on emerging economies - Countries in the Asia Pacific region such as China and India are experiencing rapid urban development

combined with exponential growth in infrastructure needs and are looking for energy-efficient solutions

3. Acquisition and tie-ups can boost company operations

Threats

1. Negative Trends in European economy - construction output in euro area declined
2. Government regulations - The group is subject to extensive and complex laws and regulations that affect the land development

and construction process, including laws and regulations related to zoning, permitted land uses, levels of density, building design, warranties, storm water, and use of open spaces

3. Fluctuating economy and unfavorable govt conditions

Competition

Competitors

1. Bouygues Construction
2. Vinci
3. Spie Batignolles

4. Fayat

 


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