MCC Group SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 888
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SWOT Analysis of MCC Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MCC Group

Parent Company

MCC Group

Category

Construction Services

Sector

Real Estate and Construction

Tagline/ Slogan

-

USP

Dominant presence across many verticals, giving it a sustainable competitive advantage

STP

Segment

Construction services in the southeastern states of USA

Target Group

Healthcare, Office, Gaming, Education, Government, Hospitality and various other markets

Positioning

Commitment to safety at all levels offering services

SWOT Analysis

Strengths

1.  Presence across diverse businesses – Construction, electric, mechanical ad metal construction. Minimizes overall risk profile of the group

2. Multiple fabrication facilities (Kenner, Louisiana; Memphis, Tennessee; Pass Christian, Mississippi; Charlotte, North Carolina; High Point, North Carolina)

3. Strong order backlog from Government and other players ensures a decent future in turbulent times

Weaknesses

1. Very poor geographic presence – present only in the southeastern states of USA

2. Weaknesses in operating expenses and investment management – increase in revenues not trickling down to increase in operating profits

Opportunities

1.  Infrastructure business offers outstanding opportunities in emerging economies

2. Strategic acquisitions and tieups can boost company operations

Threats

1. Regulatory pressures - Companies such as Balfour Beatty engage in construction activities and are exposed to high level of safety and security regulation by the government. Regulatory pressures may pose a threat of depressing future prospects

2. Intense competition - would increase the operational risk for the company and will pressurize its operating margins

Competition

Competitors

1. Bechtel Group

2. CH2M Hill Companies

3. Jacobs Engineering Group

4. KBR

5. The Shaw Group

6. URS Corporation

7. AMEC

8. Chiyoda Corporation

 


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