Orascom Construction SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1078

SWOT Analysis of Orascom Construction with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Orascom Construction

Parent Company

Orascom Construction


Construction Services


Real Estate and Construction

Tagline/ Slogan

Excellence in every aspect


World leader in the fertilizer industry



Construction services

Target Group

Europe, the Middle East, North America, and North Africa

Industrial, commercial, water/sewage, transportation, telecommunications, maritime, tourism and railway projects


As a company committed to delivering quality work and products, safely and on schedule, and a company with an open mind ready to embrace new opportunities and driven to deliver exceptional value

SWOT Analysis


1. Well diversified business presence – presence in fertilizers and construction industry diversifies the business and reduces risk

2. Strong order backlog – Consecutive backlog growth shows financial stability

3. Good growth in EBITDA and net income growth over the years

4. It has its presence felt in over 25 countries


1. Litigations tarnish company’s image – a number of litigations have been filed against the company’s fertilizer and construction businesses, tarnishing the image of the company

2. Higher debt and interest expense - will negatively impact the profitability and pricing power of the company


1. Growing construction in the Asian region – the revenue contribution from Asia and Oceania region is substabtial

2. Growing emphasis of achieving energy efficiency in Europe - Energy efficiency is one of the key objectives that the European Unions’ (EU) Strategy plans to achieve.

3. Expansion into emerging economies can propel the company further


1. Growing debt burden of European nations

2. Rising cost of construction material - Prices of other types of steel such as hot rolled plate and cold rolled coil have increased

3. Unfavorable govt policies can cause operational inefficiency



1. Saudi Basic Industries Corporation

2. Bouygues SA

3. Saudi Binladin Group



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