Royal Boskalis Westminster NV SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1235
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SWOT Analysis of Royal Boskalis Westminster NV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Royal Boskalis Westminster NV

Parent Company

Royal Boskalis Westminster NV

Category

Construction Services

Sector

Real Estate and Construction

Tagline/ Slogan

-

USP

Largest global company in dredging and earth-moving industry

STP

Segment

Construction services

Target Group

Dredging and earthmoving, maritime infrastructure and maritime services sectors

Positioning

Positioned as a safe player in D&E industry; No injuries, no accidents

SWOT Analysis

Strengths

1.  Strong position in the global dredging and earthmoving industry - provides economies of scale benefits and long term business visibility.

2. Strong order book - Despite the worsened market conditions, the company succeeded in keeping the order book well-filled with high-quality projects

3. One of the worlds largest dredging fleet companies in the world

4. Nearly 14,000 people are an active part of the workforce

Weaknesses

1. Excessive dependence on one segment makes the company more risk prone - the company is highly dependent on dredging and earthmoving segment for most of its revenues

2. Limited global presence is a cause for concern for the company

Opportunities

1.  Growth of infrastructure sector in emerging economies - According to industry estimates, emerging and developing economies are expected to account for half of the global construction

2. Acquisitions and mergers enhance the company's position - merger with Smit and acquisition of MNO Vervat complement the capabilities of Royal Boskalis, providing a competitive advantage in its market

Threats

1. Climate change can impact ports infrastructure and dredging requirements

2.  Risks associated with the dredging industry - Royal Boskalis is at a threat from the characteristics of the dredging industry. Though the company takes enough measures to minimize this risk, any force

majeure event is likely to cause a severe damage to the company's financial position

3. Foreign exchange fluctuations - While a strong US dollar increases the revenues of the company, the weakening dollar would have the reverse effect

Competition

Competitors

1. SMB Offshore

2. Dragados

3. Koninklijke BAM Groep

 


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