Hyundai Engineering & Construction SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1167

SWOT Analysis of Hyundai Engineering & Construction with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hyundai Engineering & Construction

Parent Company

Hyundai Group


Construction Services


Real Estate and Construction

Tagline/ Slogan

We build tomorrow


One of South Korea's largest construction and civil engineering companies



Construction services and real estate services

Target Group

Individuals and enterprises


A company that strives on innovation in the field of construction services

SWOT Analysis


1.  World class R&D in several areas like zero-energy buildings, super high rise, etc.

2. Good umbrella brand name of Hyundai which is recognized world over

3. Construction expertise in harbors and terminals, bridges and highways, dams, nuclear and other power plants, petrochemical plants, commercial buildings, and high-rise apartments

4. It has global presence in USA, UK, Japan, Singapore, India and 20 other countries

5. The country has a history of giving employment to over 800,000


1. Doubt in the minds of investors and clients because of its stint in bankruptcy and six years in a debt rehabilitation program

2. Limited market share makes it vulnerable to competition


1.  Exposure to high growth markets will boost revenues - India and the Gulf states are among the primary growth markets in which the company aims to develop business.

2. Strategic acquisitions and partnerships can make the brand stronger

3. More branding and marketing of commerical and residential properties can boost brand image


1. Rise in cost of construction may affect margins - The rise in crude prices, is a concern

2. Intense competition may reduce profitability – few competitors have substantially greater resources and superior capabilities than HDEC

3. Govt intervention and unfavorable political conditions can affect the brand



1. Bechtel Group

2. Skanska

3. Hochtief



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