Hyundai Engineering & Construction SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1072
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SWOT Analysis of Hyundai Engineering & Construction with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hyundai Engineering & Construction

Parent Company

Hyundai Group

Category

Construction Services

Sector

Real Estate and Construction

Tagline/ Slogan

We build tomorrow

USP

One of South Korea's largest construction and civil engineering companies

STP

Segment

Construction services and real estate services

Target Group

Individuals and enterprises

Positioning

A company that strives on innovation in the field of construction services

SWOT Analysis

Strengths

1.  World class R&D in several areas like zero-energy buildings, super high rise, etc.

2. Good umbrella brand name of Hyundai which is recognized world over

3. Construction expertise in harbors and terminals, bridges and highways, dams, nuclear and other power plants, petrochemical plants, commercial buildings, and high-rise apartments

4. It has global presence in USA, UK, Japan, Singapore, India and 20 other countries

5. The country has a history of giving employment to over 800,000

Weaknesses

1. Doubt in the minds of investors and clients because of its stint in bankruptcy and six years in a debt rehabilitation program

2. Limited market share makes it vulnerable to competition

Opportunities

1.  Exposure to high growth markets will boost revenues - India and the Gulf states are among the primary growth markets in which the company aims to develop business.

2. Strategic acquisitions and partnerships can make the brand stronger

3. More branding and marketing of commerical and residential properties can boost brand image

Threats

1. Rise in cost of construction may affect margins - The rise in crude prices, is a concern

2. Intense competition may reduce profitability – few competitors have substantially greater resources and superior capabilities than HDEC

3. Govt intervention and unfavorable political conditions can affect the brand

Competition

Competitors

1. Bechtel Group

2. Skanska

3. Hochtief

 


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