SNC Lavalin SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1370
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SWOT Analysis of SNC Lavalin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SNC Lavalin

Parent Company

SNC Lavalin Group

Category

Construction Services

Sector

Real Estate and Construction

Tagline/ Slogan

One company, a world of experience; We care

USP

Expertise in ownership of infrastructure and in the provision of operations and maintenance services

STP

Segment

Construction services and real-estate

Target Group

Canadian markets predominantly; also 100 other countries for projects. Engineering, procurement, construction, project management and project financing services

Positioning

Positioned as a company that cares about its clients like no other

SWOT Analysis

Strengths

1. Reduced risk due to provision of its services to a number of diverse sectors, which include agrifood, pharmaceuticals and biotechnology, hydrocarbons and chemicals, environment, heavy construction, mass transit, mining and metallurgy, power and water management

2. Multicultural network that spans every continent – offices in 35 countries and projects in 100 countries

3. Maintains exceptionally high standards for quality, health and safety, and environmental protection, and is committed to delivering projects on budget and on schedule to the complete satisfaction of its clients

4. One of the largest construction companies in Canada

5. Nearly 30,000 people are employed with the company

Weaknesses

1. Involvement in various scandals, tarnishing its name have led to negative publicity for the company

2. Top executive resignations - have left a void in leadership

Opportunities

1.  Huge infrastructure projects in Canada

2. Emerging economies are a good investment options owing to real estate growth

3. Tie-ups and partnerships can boost the companys image and performance

Threats

1. Unfavorable govt policies and economic recessions can affect operations

2. Rising prices of raw materials will affect the project costs directly

3. Increasing competition especially from international construction players entering Canada

Competition

Competitors

1. Foster Wheeler

2. ALSTOM

3. Siemens Energy

 


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