Daelim Industrial SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1031
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SWOT Analysis of Daelim Industrial with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Daelim Industrial

Parent Company

Daelim Industrial

Category

Construction Services

Sector

Real Estate and Construction

Tagline/ Slogan

-

USP

Korea’s oldest builder; has been operational for many decades and hence has expertise on Korean market like no other company

STP

Segment

Construction services and real estate

Target Group

Asia, Middle East (its most important market) and North America

Building & housing construction, civil engineering, industrial facilities, petrochemicals, information & communications, automobiles, education

Positioning

Positioned as a global leader in E&C and petrochemical operations that takes care of client’s needs in a timely manner

SWOT Analysis

Strengths

1.  The Daelim Industrial Petrochemical Division leads all Korean builders in terms of technological expertise and total output volume in the petrochemical sector

2. Strategic alliances (Poly Mirae, Yeocheon NCC, and KRCC) have been made by the company with domestic and foreign competitors to secure global competitiveness

3. Diverse presence of parent group – The Daelim Group makes two wheelers, runs a culture foundation and also footprints in chemical industry; this mitigates sector/industry risk to a great extent

4. Daelim added to the DJSI (Dow Jones Sustainability Indices) World, which evaluates a firm’s sustainability. Emphasizes the company’s growing focus on sustainability

5. The company has over 8500 employees

Weaknesses

1. The company’s operations are predominantly focused on Korea and other Asian countries. In case of a slowdown in this part of the world, the company faces a huge risk of losing out on margins

2. Despite good revenues, the company has not been able to convert that into a great bottom line.The company could take measures to cut down on operating costs to help increase net profit margin

Opportunities

1. Daelim inked a contract to expand Sohar Oil Refinery at Oman’s Ministry of Oil and Gas building located in Muscat. This is a huge project and if Daelim pulls this off, it’ll have great opportunities knocking on its doors

2. Daelim signed an MOU to invest in building a natural gas power plant with Goryeong-gun, Gyeongsangbuk-do at the Goryeong Gun Office. This is a big step for the power division of Daelim

3. Strategic acquisitions and global tie-ups can boost the companies presence

Threats

1. Rise in cost of construction may affect margins - The rise in crude prices will increase the cost of transportation

2. Intense competition may reduce profitability – few competitors have substantially greater resources and superior capabilities than HDEC

3. Unfavorable political and economic scenarios can affect the growth

Competition

Competitors

1. Hyundai Engineering & Construction

2. Samsung C&T

3. Daewoo Engineering & Construction



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