GS Engineering & Construction SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1604
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SWOT Analysis of GS Engineering & Construction with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

GS Engineering & Construction

Parent Company

GS Engineering & Construction

Category

Construction Services

Sector

Real Estate and Construction

Tagline/ Slogan

-

USP

Has an aggressive growth strategy, closing deals all over the globe, at a fast pace

STP

Segment

Construction services and real estate

Target Group

South Korea, India, China, Indonesia, Iran, Saudi Arabia, Italy, UAE and Vietnam

Proposal engineering, piping stress analysis, field engineering, procurement and construction support

Positioning

Aiming for sustainable growth and development by being socially responsible

SWOT Analysis

Strengths

1.  GS E&C India Pvt. Ltd., one of its subsidiaries in India  has gained steam in the Indian markets, closing many a deal with good clients

2. Strong emphasis on R&D and continuous development; has a  dedicated Research Institute

3. Aggressive in striking and closing deals with many deals being done in India, UAE

4. A very good order backlog in all the subsidiaries of the company, despite tough economic conditions

Weaknesses

1. Very less geographical diversification – predominant operations only in parts of Asia and Middle east; this means that the company is open to risks of an economic slowdown in the Asian region

2. Limited bargaining power when it comes to bidding – being relatively new to the industry, compared to industry stalwarts, GS E&C might not have a huge bargaining power when it comes to closing huge deals

Opportunities

1. GS E&C won Refinery Construction Project; through this, the company can make Turkey one of its strongholds and expand further

2. Expansion opportunity in Indonesia through contract for building a huge mall in the country

3. Strategic acquisitions and global tie-ups can boost the companies performance

Threats

1. Economic slowdown in Asian market might adversely affect company’s profitability since it has not diversified its geographical risk

2. Heavy competition in all the sectors of its operations, from companies which are much bigger and older than GS E&C

Competition

Competitors

1. Hyundai Engineering & Construction Co., Ltd.

2. Daewoo Engineering & Construction Co., Ltd.

3. Samsung C&T Corporation



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