Holcim SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1614
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SWOT Analysis of Holcim with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Holcim

Parent Company

Holcim

Category

Construction Materials

Sector

Real Estate and Construction

Tagline/ Slogan

Building Together

USP

Innovation with quality products

STP

Segment

Real estate and construction materials

Target Group

High Income groups, Tier I and Tier II builders, Premium Projects

Positioning

Market Leader of cement

SWOT Analysis

Strengths

1.  One of the 2 largest cement manufacturers worldwide
2.  Market leader in cement production in Australia, Azerbaijan, India, Slovakia, Switzerland, and Latin America
3. Focuses on Sustainable development

4. The company has over 70,000 employees in over 70 countries

5. Product portfolio for the brand includes Cement, construction aggregate, concrete

6. Its approx production capacity is 200+ million tons per annum

Weaknesses

1. Profits reduced due to weak markets
2.High transportation costs of raw materials lowers the margins

Opportunities

1. Acquisition of smaller players and tie-ups with big players can help improve business conditions
2. Strategic media coverage and advertising can help boost business and credibility further

Threats

1. Post merger operations can be a tough task
2. Strong competition in all operating countries is a concern

3. Strict govt restrictions and growing operation costs can affect business

Competition

Competitors

1. Lafarge

2. Cemex

3. Heidelberg Cement

4. Eurocement Group

5. CRH plc



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