Lafarge SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 2700
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SWOT Analysis of Lafarge with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lafarge

Parent Company

Lafarge

Category

Construction Materials

Sector

Real Estate and Construction

Tagline/ Slogan

Building Better Cities

USP

Innovating and Contributing to Society

STP

Segment

Construction and real estate

Target Group

High Income groups, Tier I and Tier II builders, Premium Projects

Positioning

Market Leader of cement, High Brand Equity

SWOT Analysis

Strengths

1. One of the Market Leaders in cement industry worldwide
2. Operations in 50+ countries makes it one of the global leaders in construction  and real estate
3. Strong supply chain makes its operations effective

4. Over 60,000 people are employed in the organization

5. The product portfolio includes Cement, Construction aggregates, asphalt production and concrete

6. Reshuffling in the top management has resulted in a more focused and strategic business approach

7. Consistently improving financial trends have boosted the business operations

8. The company has done major innovations and made landmark monuments across the world in also places like Greece, South Korea etc

Weaknesses

1. Strong competition means limited market share growth

2. Instances of legal cases and alleged violations have sometimes hurt the brand name

Opportunities

1.  Acquisitions of smaller players would make them a stronger brand
2.  Can target other competitor’s customer base

2. Strategic marketing and advertising would help increase brand recall and credibility further

Threats

1. Challenges in post merger operations can affect business
2. Strong competition in all operating countries

3. Increasing costs of operations, rising furls prices etc would all be a threat

Competition

Competitors

1. Holcim

2. Cemex

3. Heidelberg Cement

4. Eurocement Group

5. CRH plc



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