Saint-Gobain SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 2111
Advertisements

SWOT Analysis of Saint-Gobain with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Saint-Gobain

Parent Company

Saint-Gobain S.A.

Category

Construction Materials

Sector

Real Estate and Construction

Tagline/ Slogan

The future of Glass

USP

Strong Brand Equity

STP

Segment

Tier I and Tier II Cities

Target Group

Middle Class and Upper Class Customers, corporates and builders

Positioning

Innovative Glass Technology

SWOT Analysis

Strengths

1. Operations in Construction materials production and retail, glass, ceramics, plastics, abrasives, packaging, gypsum plasterboards
2. The company has over 180,000+ employees worldwide
3. High Brand Equity and strong presence across the world
4. It is a pioneer worldwide for Glass fabrics

5. Strong branding and marketing exercises make it a high brand recall product

6. High number of research centres, 3500+ researchers and annually more than 400 patents

7. The CSR activities are also spread across the world, as it takes major steps for the environment

Weaknesses

1. The brand is still establishing in the emerging economies
2. Being a market leader, its every operation in under public eye and scrutiny

Opportunities

1. High growth rate of Real estate sector
2.Company can leverage operations across sectors for higher growth
3. Continuous Innovation and more research

4. Sponsorship, marketing, advertising can boost operations

Threats

1. Strong Competition in all operating Sectors
2. Pricing wars might impact Saint Gobain’s Business

3. Fluctuating global economies can affect international business

Competition

Competitors

1. Asahi India

2. Hind Nat Glass

3.  Millidyne

4.  HAI Advanced Material Specialists, Inc.

5.  Tekna Plasma Systems Inc.

6. Piramal Glass



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.