Newcastle United SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 551
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SWOT Analysis of Newcastle United with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Newcastle United

Parent Company

Mike Ashley

Category

Football – English Premier League

Sector

Sports

Tagline/ Slogan

Triumphing by brave defense

USP

world’s first carbon positive football club

STP

Segment

Millions of people worldwide enjoying football

Target Group

Men in the age group 15 and above locally and globally

Positioning

Perennial dark horses

SWOT Analysis

Strengths

1. Club with a legacy and stature to attract big names
2. Talented first team squad which has rich experience
3. Recent impressive run which saw them promoting back to English premier league and qualifying for Euro League
4. An owner who is dedicated towards club

5. St.James Park stadium has a capacity of over 50,000

6. The brand has strong global recognition with players like Shearer, Owen etc playing for the club

7. Revenues are a boost by sale of merchandise by the club

Weaknesses

1.Inability to win major competitions have hampered brand value

2. Intense competition from big clubs have diluted its brand presence

Opportunities

1. Make the most of the young squad at disposal
2.Being more consistent to win leagues and trophies to boost brand value
3.Smart buys during transfer windows

Threats

1. Inconsistency can lead to relegation
2.Unrest among players can affect performance on pitch
3.Big clubs buying more star players can increase gap further

Competition

Competitors

1. Sunderland
2. Everton
3. Southampton

4. Manchester United

5. Chelsea

6. Arsenal

7. Liverpool



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