Everton FC SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 505
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SWOT Analysis of Everton FC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Everton F.C.

Parent Company

Public Limited company

Category

Football – English Premier League

Sector

Sports

Tagline/ Slogan

Nothing but the best is good enough

USP

Most consistent team in the league for over 100 years

STP

Segment

Millions of football fans around the globe

Target Group

Men in the age group 15 and above locally and globally

Positioning

People’s club

SWOT Analysis

Strengths

1. Presence of promising talent in the first team
2. One of the best youth development facilities
3. Toughest of competitors for the Big clubs
4. Success locally and globally has increase brand recognition

5. Sales of merchandise have been boosting revenues

6. Have a strong legacy of winning many major tournaments

Weaknesses

1. Inability to take the leap from good to elite as they have failed to win major tournaments
2.Limited funds compared to the big football clubs

Opportunities

1. Expand brand presence by reaching our to emerging economies 
2. Achieving Euro qualification and improving their brand of Football

3. Winning trophies can increase brand value and generate revenues

Threats

1. Recent resurgence of other clubs and dominance of big clubs
2. Poor performances can relegate the club and deteriorate the brand

3. Financial instability can affect funds of the club

Competition

Competitors

1. Liverpool
2.Tottenham
3.Southampton

4. Manchester United

5. Chelsea

6. Arsenal



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